Learn about our Approach

Seeding Innovation Through High-Input Investing

Our approach is a return to the roots of venture capital -
the pursuit of high-input early-stage investing. Companies must be capital efficient, have a commitment to building strong, sustainable business, and embrace our approach as active investor-operators. We like real products, companies that have a positive impact on their markets and communities, and entrepreneurs who see the world though clear eyes.
Greenhouse has a focused team of operators, entrepreneurs and industry experts who agree that when it comes to venture investing, less is often more and revenue is always the cheapest form of investment. We take a realistic approach to venture investing and favor increasing the probabilities of success over swinging for home runs. We view seed and early stage investing as a wide-open opportunity for investors, entrepreneurs and strategic partners alike.